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Chris Frampton
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May 19, 2021

A simple strategic planning framework to help you make any decision

Strategic planning is an essential skill for any marketer. Big companies tend to go overboard, sometimes spending too much time planning every detail of a course of action, but in smaller businesses we tend to commit the opposite sin: We just shoot from the hip. How can we be more…

Marketing

6 min read

A simple strategic planning framework to help you make any decision
A simple strategic planning framework to help you make any decision

Apr 22, 2021

What is strategy? Using art to explain marketing’s most misunderstood word

In marketing, there is no word more misunderstood than strategy. Like art (another complex but thoroughly debased conceptual term), strategy is something most people seem dismissive of and threatened by in equal parts, without even being able to agree on what it is in the first place. The word is…

Strategy

10 min read

What is strategy? Using art to explain marketing’s most misunderstood word
What is strategy? Using art to explain marketing’s most misunderstood word
Chris Frampton

Chris Frampton

Toronto-based brand, design, and marketing strategist.

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